Innovative Marketing (technology and media usage)

Theater shopping

Description: Šiauliai drama theatre is a local theatre in Lithuania province. Going to theatre for people in such a town is simply a way to spend some leisure time equal to spending time wondering around the supermarket shops. Nothing more. So for the new season‘s campaign we decided to provoke people and to open our own supermarket. For every new play from new season’s repertoire we produced a special product, mimicking real food product packages. Name and description of each of these “products” was related to play’s theme. We managed to persuade local food shop chain “Kubas” to place our products on their shop shelves alongside the real food packages, so people could find them during regular shopping and exchange them to tickets.