Innovative Marketing (technology and media usage)

Submission of entries is closed

Racing car(d)

Authors: Evelina Dunovska,

Copywriter

Kristina Makštutytė,

Art director

Mantas Velykis,

Creative director

Veronika Aleksandravičiūtė,

Project lead

Description: Being a sponsor of sporting teams – isn’t that easy. Especially if you don’t want to be just another logo. Dakar rally is one of the most watched sporting events in Lithuania, so when Šiaulių bankas (4th biggest in the county) decided to sponsor a team it got in to tough situation: it wasn’t the biggest so couldn’t be part of the name team, o even afford BIG logo on the car. Instead we decided to put our logo on one place – car mirror and make it useful turning it in to contactless payment card. We turned whole process and demo in to online ad which became most liked Dakar rally ad outperforming big brands and even most popular basketball championship ads.