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PR Events

World Cleanup Day 2018

Awards: Silver

Category: PR Events

Title of the entry: World Cleanup Day 2018

Description: First time in a human history people all over the world gathered to clean up the planet in one single day. World Cleanup Day became the biggest single peaceful civic action in human history, as 17,8 million people from 157 countries attended in that event, picked up trash and helped to drive a conversation about our consuming habits.

Website of the entry: www.worldcleanupday.org/

Client: Let's Do It Foundation

Agency and/or production house: Zavod BBDO / Let's Do It Foundation

Creative director: Silvar Laasik
Project lead: Tauno Loodus; Stella Täht; Lauri Kepler; Eva Truuverk; Erik Sakkov; Tiina Urm; Mart Normet; Katrin Winter; Katrin Talvak; Kadi Kenk
Art director: Peeter Pullerits
Designer: Mohammad Almutawa; Becca Melhuish

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