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Desription
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On 2016 July video streaming service Viaplay was launched in Latvia.
As a new brand Viaplay had to raise the brand awareness, especially due to the fact that there were several local (“Shortcut”) and international (“Netflix”) competing brands in the market already. Our vision was to introduce brand and attract new customers through Facebook content not in the customary, usual and uneventful way. We used lively, modern, viral but most importantly qualitative content.
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