Illustration and photography

Call for entries: Aug 23, 2013

Submission deadline: Sep 18, 2013

Shortlist published: Sep 26, 2013

Awards announced: Sep 28, 2013

Submission of entries is closed

Illustration - Linnupiim

Category: Illustration and photography

Desription: We focussed on the visualisation of the name and essence of the product, adding a touch of fairy tales and lightness with a lacy fantasy bird. In the two monitored months, the sales grew by 117% compared to the same period in the previous year solely thanks to the new package – no additional communications were used.

Authors: Maret Põldre,

art director

,

creative director

Olivia Lipartia,

illustrator

Egle Raudvee,

project lead

Awards

Customer: Kalev AS
Agency: Identity